ZTE is referring to the new Grand Memo as a smartphone, and doesn’t mention anything to do with phablets, tablet/smartphone hybrids or any other description of the latest round of big screen devices. Those days seem to be over, and now any device with a screen size smaller than 7-inches is simply a phone.
So how big is the Grand Memo? It has a 5.7-inch touchscreen, making it larger than the Galaxy Note 2, but smaller than Huawei’s Ascend Mate with its 6.3-inch display. ZTE has given the Grand Memo a 720p resolution, but to make up for it not being 1080p, it has the latest Snapdragon 800 (although it may turn out to be the slightly less impressive Snapdragon 600 by the time it goes on sale) quad-core processor inside.
On the rear is a 13-megapixel camera and inside is 16GB of memory, a 3200mAh battery and 4G LTE connectivity. The chassis itself is very slim at 8.5mm, and while the exact weight hasn’t been revealed, it feels surprisingly light in the hand given its size.
Google Android 4.1 Jelly Bean is installed along with ZTE’s own MiFlavor user interface over the top, which although pretty to look at with lots of flashy animations, still feels a little unnecessary. The Grand Memo could suit someone who doesn’t want to buy a high-end phone and a tablet, but with the costs of good tablets falling all the time, it’s not clear whether demand for such an extreme crossover device is rising or falling.
According to Engadget, the ZTE Grand Memo will be released in Europe and China within the next few months, but there’s no word on pricing yet.