The HTC One is here, with a spectacular 1080p screen and a clever new camera

HTC OneHTC has announced its new flagship Android phone, the HTC One, at a special press event held in both London and New York. The phone has been rumoured for a while, initially appearing under the name of the HTC M7, but it’s finally official and ready to take HTC back into the spotlight, after suffering at the hands of Samsung’s ongoing success.

It’s a beauty too, with an aluminium chassis and a big, 4.7-inch Super LCD 3 touchscreen. The resolution is 1920 x 1080, making it the smallest 1080p screen available on a phone, which provides it with a particularly impressive pixel density of 468ppi. This is even more impressive than the Sony Xperia Z, which has a 5-inch, 1080p screen and a 400ppi pixel density.

Inside the HTC One is a new, 1.7GHz Qualcomm Snapdragon 600 quad-core processor, which is said to be 40 percent more powerful than the previous Snapdragon S4 Pro chips it replaces, and more energy efficient too. It’s assisted by 2GB of RAM, while there will be a choice of either 32GB or 64GB of internal memory, but sadly there’s no microSD card slot to increase this further.

The camera is rather unusual, as it only has 4 megapixels, but thanks to something HTC calls UltraPixels, its performance should be even better than one with twice the megapixel count. It works by the sensor taking in three times the amount of light than an 8 megapixel camera, resulting in less noise and great pictures, especially if you’re taking them in low-light conditions. The UltraPixel camera is joined by HTC Zoe, which works a bit like Vine and adds three seconds of video to your pictures.

Android 4.1.2 is installed and HTC has added a new version of its Sense interface over the top. It comes with a feature named BlinkFeed, which puts snippets of news stories, your social networking feed and photos all into one place, creating a flow of stories and information especially for you. Other features include stereo speakers, a new music player, GPS, NFC, Bluetooth 4.0 and an infrared sensor to turn your phone into a remote control.

HTC will launch the HTC One at the end of March, and you’ll be able to buy it through Vodafone, O2, Three and EE. Pricing has yet to be announced.

About Andrew Boxall

Andy's fascination with mobile tech began in the 90s, at a time when SMS messages were considered cutting edge, but it would be at least a decade before he would put finger-to-keyboard as a freelance tech writer. In the interim he wrote about travel, formulated strong opinions about films and drove a series of audacious cars