Nokia loves Windows Phone, or at the very least, has enough invested in Windows Phone to want to make it a success. In the modern smartphone world, success needs users and users need their favourite apps available if they’re going to adopt a new platform. Instagram, the photo sharing social network, is most definitely a favourite, as it boasts 90 million active users all over the world, who post as many as 40 million photos each day.
The app is available on Android and iOS, but not on Windows Phone – a situation which clearly upsets Nokia. So much so it has decided to launch its own, “Get Instagram on Windows Phone” campaign, but instead of just saying it once or twice on Facebook and Twitter, Nokia has made an app of its own and called it 2InstaWithLove.
Here’s how it works: You take a picture using the app, apply the built-in Polaroid filter and share it on your social network of choice. Each one that’s shared on Twitter will have the hashtag #2InstaWithLove added to it, allowing Instagram to see just how many users it’s missing out on by not offering its own Windows Phone version. Ultimately, Nokia hopes this will see the team accelerate any plans to introduce a compatible app.
It’s a great idea, and Instagram is a great fit for Nokia due to the excellent cameras it has fitted to its recent run of Windows Phones. Will the campaign work? Only time will tell, but if you own a Windows Phone and would like to get involved, you can download the app from the Windows Phone Store here.