If you’re in London or Birmingham over the coming few months and are about to hail a cab, then you may want to hold out for one in the livery seen above, as it’s had special treatment from EE. As you probably already know, EE operates the UK’s only 4G LTE network, and to give more people the chance to try out the service, it has fitted 4G hotspots to 50 black cabs, ready to provide free super-fast data on your journey.
It works using MiFi hotspots, so you’ll need to connect to it using Wi-Fi on your phone, but once you have you’ll be able to test out EE’s network. The service is free to use, but is so far only going to be available for three months. However, we wouldn’t be surprised to see it extended if it’s a success. EE’s press release talks about making life easier for people stuck in traffic, but let’s not kid ourselves, it’s all about helping people understand the benefits of 4G, and hopefully signing up with the network next time they buy a phone.
At the end of last month, EE announced it had added another selection of UK cities to its 4G coverage map, including Doncaster, Luton, Reading, St Albans and West Bromwich. It takes the total to 50 towns and cities across the country, and it now covers half the population. All this in five months too. EE had better watch out though, as Vodafone and O2 are expected to launch their own competing 4G networks this summer, making initiatives like this all the more important.