Apple has started sending out invitations for an event on September 12, where it’s almost certain the company will introduce the next iPhone.
As with previous Apple events, it will be held at the Yerba Buena Center for the Arts in San Francisco, and it starts at 10am local time. For those of us here in the UK, that’s 6pm in the evening.
It’s no accident that Apple has chosen today to confirm the event, as this week is packed full of device announcements from its competitors, with Nokia, Amazon and Motorola all likely to show off new phones and tablets at their own events.
Everything is packed into the beginning of September for this very reason, as manufacturers all want to grab as much attention as possible before the next-generation iPhone is announced.
The invitation is a minimalist affair, showing nothing but a big 12 in the center, and the phrase “it’s almost here” above it. But it does hold a secret, as the shadow under the 12 is a big number 5.
Yep, it looks like Apple will go against the grain and call the next-generation device the iPhone 5. We thought it was unlikely, given that it’s not the fifth iPhone, but the name could have been around for too long not to use for this device. It’s not likely to be a decision Apple has taken lightly.
In terms of the new phone’s specifications, the various leaks have primarily pointed to a larger, 4-inch screen, a smaller dock connector and a slight redesign.
That said, there’s a good chance Apple will surprise us all, and prove that the many leaks have been nothing but a demonstration of the true power of the legendary “reality distortion field.”